Venice Beach

543 Rialto Ave

Price 4,299,000 USD


Inventive geometric planes fill architect steven shortridge's modernist houses with natural light, open communal spaces, and private wings, merging all the restorative possibilities of beach life with bold design. Shortridge lived across the alley from the property while it was being built, allowing him to meticulously puzzle out walls of custom cabinets to create the house's seamlessly sleek zig-zag interiors that rise from a 30-by-80-foot lot.

  • KEY DETAILS:
  • 3 BEDS
  • 3 BATHS
  • 2,398 SQFT
  • YEAR BUILT: 2005
EVERYTHING YOU NEED TO KNOW

About The
Property.

Completed in 2005 for sex and the city and nurse jackie producer john melfi, each room's angular details are both polished and functional. A calming courtyard entrance beside a stan bitters fountain shares a concrete floor with the kitchen and bar while floor-to-ceiling glass doors allow the two spaces to flow as one. The acid-washed concrete with radiant heating unifies temperatures both indoors and out. Teak seating rings the courtyard and firepit while inside a stainless sub-zero, miele range, vent hood, and cabinets blend into an extended wall of teak that hides a pantry, ovens, and a coffee maker. A stainless custom outdoor grill echoes the aesthetic. The combined space, adjacent to the house's living and dining rooms, functions as a continuous room malleable for entertaining. Shortridge's precise designs elegantly underplay the kitchen and private patios' functional side. White corian counters and a custom-fabricated corian island lined with lem piston barstools brighten the light-filled room. A ground floor half bath is neatly tucked down a half flight of stairs near an out-of-sight ground floor garage with a roll-up door. Up a few steps from the entry and kitchen, an open dining room sits below a large living room, yet each remains a distinct space in shortridge's design. The dining area, illuminated by a custom-crafted david weeks torroja mobile, is surrounded by windows and skylights letting in natural light. A dramatic concrete wall rises from the bottom of the stairs to the master bedroom. The living room, with its brick gas fireplace, sits a short set of stairs above the dining room offering a more intimate feel for relaxation and entertaining. Custom teak cabinets hide a full electronics bank with a cat 5 audio system (the house is also equipped with automated lighting, alarms, and a linear diffuser venting system plus hepa air filters). Vertical grain bamboo floors brighten the connected rooms. Airy stainless steel-and-bamboo steps lead to the master bedroom at the front of the house where a custom leather headboard sits opposite a bank of floor-to-ceiling windows with integrated blinds. The sun-drenched master bath with radiant heated floors contains a zuma tub and walk-in shower plus corian counters, neatly mirroring the kitchen below. At the house's rear, perched amid the treetops one level up, sit the teak office and private guest suite with its adjacent full bathroom. Designed in white oak with pocket doors to close it off from the rest of the house, the hotel-like space is an independent enclave. Just above the foliage, the rooftop terrace enclosed in australian brushwood fencing and glass has the feel of a treehouse. The secluded retreat with views of venice's technicolor sunsets includes a wooden soaking tub and outdoor shower. The house's two outdoor rooms off the kitchen and on the roof increase the living space by hundreds of square feet and the tranquil open-air sections add a calming, escapist element to the abbot kinney-adjacent house.

The listing

Details.

MLS ID21-763242
NUMBER OF BEDROOMS3
NUMBER OF BATHROOMS3
STORIES0
LOT size2,398 SQFT
YEAR BUILT2005
SOURCE OF RECORDSVendor Enhanced
Days on Market154
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90291 venice, ca

Community
Information.

New listings
8
Active listings
133
Median Listing Price
$2625050
Median days on market
130
Median sqf
2405.5
Median price per sqf
$1162.420382
FIND YOUR DREAM HOME

The Location.

, ,

THE NEIGBOURHOOD

Venice Beach.

So many of Los Angele’s neighbourhoods need little introduction.  Say Venice Beach, and almost anyone from another municipality around the world knows what to expect. These clichés are earned.  Sand, surf, fashion, canals, drum circles, the boardwalk, Muscle Beach, and...

FIND YOUR DREAM HOME

The Location.

get directions
THE NEIGBOURHOOD

Venice Beach.

So many of Los Angele’s neighbourhoods need little introduction.  Say Venice Beach, and almost anyone from another municipality around the world knows what to expect. These clichés are earned.  Sand, surf, fashion, canals, drum circles, the boardwalk, Muscle Beach, and...

Explore
take the next step

Find your
dream property.

543 Rialto Ave

543 Rialto Ave, Venice Beach

Neil Rain Persad

Origins


Neil Rain Persad, a British ex-pat is the acting broker and owner. He was born and raised in London with parents of Caribbean descent. His parents emigrated from Trinidad, and found themselves as young adults in a harsh reality of a not so welcoming London in the 1970’s. From very humble beginnings, his Mum was an emergency room nurse, while his Dad worked his way from a nurse to a respected position at the United Nations.

By advice of his primary school headmistress, he sat the entrance exam to Emanuel Secondary School, one of the top private schools in England. Receiving a half-scholarship to attend, he found himself surrounded by everyone from the affluent and notable, to royalty. At the end of every day, he would join a small group of outsiders at the train station who went home south of the river Thames, while the others went home to central London mansions and affluent lifestyles. Americans tend to pool all Brits into the same category, but the reality is that this was a clear illustration of the British class system. This contrast and unique ability to exist in both worlds was the unexpected honing of a skillset that would be invaluable in a later real estate career.

After graduating, he had a falling out with his parents. Initially he stayed with a very talented and handy uncle who taught him carpentry and remodeling, and an aunt that put 3 meals on the table every day. A short-lived return to his parents ended horribly. Without their support, he related to life more as an artist, with an interest in art, architecture, decor, and music. After exhausting the aide of charitable friends and their families, he eventually found himself homeless at 16, living on the streets of London for an entire year while waiting for help from local assistance programs. His only belongings were two guitars; a Les Paul, and an Epiphone, along with a backpack holding a few clothes.

After working odd jobs, including pizza delivery, he was taken in by a Venezuelan and Spanish Taekwondo champion Elias Biescas Rue, who taught him Taekwondo free of charge, and became a big brother and mentor to him. Under this guidance and training, he excelled at Taekwondo, and went on to compete at the national level, often knocking out opponents with Elias’ signature hook kick. In one sparring session, he regrettably broke the skull of the national champion at that time, with the same kick. This surprising education, life experience, training, and discipline would go on to shape his ethics and rules towards life, and ultimately his real estate practise.
Slowly rebuilding his life, he worked at a sound production company loading trucks for events, with the promise to be trained as a sound engineer. During this time, he rekindled his relationship with his parents. 5 years had passed since the last time he had seen them. His Dad encouraged him to use his dual citizenship status and make a go of a life in the United States. Something he had wanted to do for himself, but had been unable to.
Knowing there was a looming move to Los Angeles, he spent some time travelling and living around Europe, working odd jobs, and experiencing architecture and design around Europe first hand.

He moved to Los Angeles in 1998, initially staying with welcoming family, and subsequently set out on his own to begin the next chapter. He didn’t know anyone outside of a few family members. Returning to education while working 3 jobs, his first job was loading trucks at a Robinsons May distribution center. Later, while renting a small room in the hood, he taught Taekwondo where one of his students Wayne Chen, won an Olympic medal. Wayne gave one of his medals to him as a sign of appreciation.

After graduating university with a bachelor’s in business management, he began a 15-year corporate career working at fortune 100 companies such as Disney, Sony, Goodrich, and eventually ended up in investment banking at Merrill Lynch during its golden years. During that time, he bought his first house and was misrepresented on the purchase. He learned everything a real estate agent shouldn’t be from this experience.

Unexpectedly, just after rebuilding their relationship, his Dad was diagnosed with stage 4 Pancreatic cancer. Pulling the equity out of his home to pay for his father’s medical bills and to fund a life-saving surgery, his father didn’t survive, and passed away at 52 years old. Neil was 25, almost $1m in debt, and back to rock bottom. Fortunately, a successful career unfolded, but the death of his father encouraged him to later walk away from it to begin following his love for art, interiors, property and décor.

Upon being told that the Beverly Hills market was tough to penetrate and that he should think about suburban areas, his first deal was for $1m in the Hollywood Hills. Over 12 years, he has built a client base of celebrities, business personalities, several billionaires, and royalty from 3 nations.
After migrating between all the top firms in Los Angeles, he eventually realised that all of the above, gave him a very unique perspective on life and business. He also identified that all the top players and firms in LA were wholly focused on sales and numbers. Behind closed doors, everyone was the same, but sadly no one really seemed to care about their clients. This became the epicenter of Kensington & Beverly, his own firm that would focus on taking care of clients, their welfare, habitat, assets, and ultimately well-being of their family.

“After my experiences, disappointments, failures and minute successes; I unequivocally understand the needs of my clients. I will never do anything to comprise that. This is my one gift. My mission is to use this, to protect them, but get them what they need.”

Upon rescuing his dog, Nala, a Boxer-Ridgeback mix, Neil became best friends with Marc Ching, the pet wellness and animal welfare advocate. They quickly bonded due to their unique life experiences. They had major influences in each other’s lives and Neil became a board member and ambassador for Marc’s small rescue that housed only the worst-off dogs. This later became The Animal Hope & Wellness Foundation. In 2018, he split his time between real estate, and restructuring and re-staffing the foundation. In the same year, they wrote the bill to ban fur in Los Angeles, which was passed in 2019. Today, you can find Neil training at Lb4lb boxing gym, Rey Diogo Jiu-Jitsu, and playing one of his “3” guitars.


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