Hollywood Hills East Real Estate

Hollywood Hills East

Essentially, the mountainous, northern part of the Hollywood area, Hollywood Hills east is comprised of the Beachwood Canyon, Hollywood Land, Franklin Village, Hollywood Dell and Whitley Heights neighbourhoods. Read more

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Hollywood Hills East.

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7100 la presa dr

  • $9,995,000
  • 6 Beds
  • 8 Baths
  • 16,068 SQFT

Sweeping views across la’s skyline from downtown to santa monica bay on the front row with breathtaking a+ views, only moments to the...

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7000 macapa dr

  • $7,999,000
  • 4 Beds
  • 6 Baths
  • 35,531 SQFT

Simply unrivaled. This is the sexiest, most timeless, and architecturally impressive estate in the hollywood hills. Designed by harry gesner, and set on...

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2151 hollyridge dr

  • $6,995,000
  • 5 Beds
  • 4 Baths
  • 28,345 SQFT

Grand moorish architectural estate. This historic hollywood compound is situated on an expansive island lot in bronson canyon. Hidden behind large gates and...

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2831 durand dr

  • $6,250,000
  • 6 Beds
  • 7 Baths
  • 21,410 SQFT

This newly remodeled traditional japanese estate is extremely private, perched in the hollywood hills with breathtaking panoramic views of the lake hollywood reservoir...

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6310 mirror lake dr

  • $5,900,900
  • 6 Beds
  • 8 Baths
  • 10,144 SQFT

Meticulously crafted newly constructed modern farmhouse located in desirable lake hollywood, offering sweeping views of the iconic hollywood sign. This designer estate features...

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6161 mulholland hwy

  • $5,895,000
  • 6 Beds
  • 6 Baths
  • 37,459 SQFT

Set in the hollywood hills just under the hollywood sign, 6161 mulholland hwy boasts jetliner city views and ~6,000 square feet of quintessential...

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2173 w live oak dr

  • $5,575,000
  • 5 Beds
  • 6 Baths
  • 35,166 SQFT

Incredible privacy and views are the hallmarks of this stylish zen contemporary compound in the oaks section of los feliz. The long gated...

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6341 innsdale dr

  • $5,555,000
  • 5 Beds
  • 7 Baths
  • 18,061 SQFT

Spectacular new construction! Modern farmhouse under the hollywood sign at the top of lake hollywood estates. 5 en-suite bdrms, lr with fireplace; dr...

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5509 red oak dr

  • $5,495,000
  • 5 Beds
  • 8 Baths
  • 9,694 SQFT

Red oak manor set in a prime section of the los feliz oaks. Restored and totally re-imagined by moby. A 1926 tudor/traditional with...

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2165 castilian dr

  • $4,995,000
  • 5 Beds
  • 7 Baths
  • 20,945 SQFT

This designer chic outpost estate villa is a hybrid of old california and open concept living, w/ panoramic views of the city, ocean,...

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3656 multiview dr

  • $4,778,000
  • 7 Beds
  • 8 Baths
  • 20,737 SQFT

An original architectural looking for redux. Designed on a circle, this trophy home was built by an architect, for an architect, the renowned...

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2260 maravilla dr

  • $4,498,000
  • 4 Beds
  • 4 Baths
  • 11,625 SQFT

The moment the front door opens, explosive panoramic views of the los angeles skyline evoke emotions. Sited on one of the only view...

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About the area

Hollywood Hills East.

Essentially, the mountainous, northern part of the Hollywood area, Hollywood Hills east is comprised of the Beachwood Canyon, Hollywood Land, Franklin Village, Hollywood Dell and Whitley Heights neighbourhoods. For property search parameters, parts of The Valley side of the Hills by Universal City bordering Studio City are also considered part of this unofficial district. Today, the area is covered with high-end homes, usually without being overly extravagant. The smaller hillside lots can limit the typical size of the house, although elaborate gems exists scattered throughout the area. Some architectural Neutra’s and Frank Lloyd Wrights amongst them. In place of size, are some of the best views in the city. Almost every house tells a story tied to the connecting thread of Hollywoods entertainment history. Each of those houses frame the Los Angeles skyline uniquely. It never gets old. It is often the starting place for newer successful actors, foreign actors, and some well-established.

The area isn’t exclusive to luxury homes, as there are many apartment complexes at the base of the hills and throughout Beachwood Canyon. The apartment complexes are often the first stop for the aspiring from around the country, as well as the globe. These apartment buildings were once homes to a younger Red Hot Chilli Peppers, System of a Down, and many recognisable TV actors.  Adjacent, are the intersection of Hollywood Blvd and Highland Ave where the Oscars are held each year.  The recent development boom in Hollywood has attracted entertainment powerhouses such a Netflix to host their headquarters.  Many apartment and condo projects have been erected, attracting talent, business, nightlife, and restaurants.  Annually, The Hollywood Bowl hosts concerts at the outdoor amphitheater during the summer.  This may be the new hub of the entire city.

The area is home to the Hollywood sign, which was originally erected in 1923 as an advertisement for a local real estate development company. Their goal was to encourage the purchase of land in the area. At the time, it was quite a barren landscape. Some still saw the “moving pictures” industry as a fad.

In 1978, after the entertainment industry was well established, the dilapidated, albeit landmark sign, underwent a restoration largely due to a public campaign from Playboy Magasine founder Hugh Hefner.  9 donors gave $27,777 each to restore the sign.  Hugh Hefner, Giovanni Mazza, Les Kelley, Gene Autry, Terrence Donnelly, Andy Williams, Warner Bros. Records, Alice Cooper, and Dennis Lidtke.

90068 Hollywood Hills East, ca

Community
Information.

New listings
12
Active listings
164
Median Listing Price
$1797050
Median days on market
130
Median sqf
2361
Median price per sqf
$744.0729334
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dream property.

6250 Hollywood Blvd

3656 Multiview Dr

2260 Maravilla Dr

6161 Mulholland Hwy

6310 Mirror Lake Dr

2289 Chelan Dr

6408 Weidlake Dr

2445 El Contento Dr

2084 Vine St

5554 Green Oak Dr

2165 CASTILIAN DR

1962 Glencoe Way

2831 Durand Dr

2201 Malaga Rd

7050 La Presa Dr

5509 Red Oak Dr

2151 Hollyridge Dr

7100 La Presa Dr

6341 Innsdale Dr

3132 Hollyridge Dr

2229 Castilian Dr

2746 Rinconia Dr

7269 Outpost Cove Dr

3311 Wonder View PLZ

7000 Macapa Dr

2173 W Live Oak Dr

6654 Emmet Ter

7275 Mulholland Dr

3004 Passmore Dr

3347 Bonnie Hill Dr

Neil Rain Persad

Origins


Neil Rain Persad, a British ex-pat is the acting broker and owner. He was born and raised in London with parents of Caribbean descent. His parents emigrated from Trinidad, and found themselves as young adults in a harsh reality of a not so welcoming London in the 1970’s. From very humble beginnings, his Mum was an emergency room nurse, while his Dad worked his way from a nurse to a respected position at the United Nations.

By advice of his primary school headmistress, he sat the entrance exam to Emanuel Secondary School, one of the top private schools in England. Receiving a half-scholarship to attend, he found himself surrounded by everyone from the affluent and notable, to royalty. At the end of every day, he would join a small group of outsiders at the train station who went home south of the river Thames, while the others went home to central London mansions and affluent lifestyles. Americans tend to pool all Brits into the same category, but the reality is that this was a clear illustration of the British class system. This contrast and unique ability to exist in both worlds was the unexpected honing of a skillset that would be invaluable in a later real estate career.

After graduating, he had a falling out with his parents. Initially he stayed with a very talented and handy uncle who taught him carpentry and remodeling, and an aunt that put 3 meals on the table every day. A short-lived return to his parents ended horribly. Without their support, he related to life more as an artist, with an interest in art, architecture, decor, and music. After exhausting the aide of charitable friends and their families, he eventually found himself homeless at 16, living on the streets of London for an entire year while waiting for help from local assistance programs. His only belongings were two guitars; a Les Paul, and an Epiphone, along with a backpack holding a few clothes.

After working odd jobs, including pizza delivery, he was taken in by a Venezuelan and Spanish Taekwondo champion Elias Biescas Rue, who taught him Taekwondo free of charge, and became a big brother and mentor to him. Under this guidance and training, he excelled at Taekwondo, and went on to compete at the national level, often knocking out opponents with Elias’ signature hook kick. In one sparring session, he regrettably broke the skull of the national champion at that time, with the same kick. This surprising education, life experience, training, and discipline would go on to shape his ethics and rules towards life, and ultimately his real estate practise.
Slowly rebuilding his life, he worked at a sound production company loading trucks for events, with the promise to be trained as a sound engineer. During this time, he rekindled his relationship with his parents. 5 years had passed since the last time he had seen them. His Dad encouraged him to use his dual citizenship status and make a go of a life in the United States. Something he had wanted to do for himself, but had been unable to.
Knowing there was a looming move to Los Angeles, he spent some time travelling and living around Europe, working odd jobs, and experiencing architecture and design around Europe first hand.

He moved to Los Angeles in 1998, initially staying with welcoming family, and subsequently set out on his own to begin the next chapter. He didn’t know anyone outside of a few family members. Returning to education while working 3 jobs, his first job was loading trucks at a Robinsons May distribution center. Later, while renting a small room in the hood, he taught Taekwondo where one of his students Wayne Chen, won an Olympic medal. Wayne gave one of his medals to him as a sign of appreciation.

After graduating university with a bachelor’s in business management, he began a 15-year corporate career working at fortune 100 companies such as Disney, Sony, Goodrich, and eventually ended up in investment banking at Merrill Lynch during its golden years. During that time, he bought his first house and was misrepresented on the purchase. He learned everything a real estate agent shouldn’t be from this experience.

Unexpectedly, just after rebuilding their relationship, his Dad was diagnosed with stage 4 Pancreatic cancer. Pulling the equity out of his home to pay for his father’s medical bills and to fund a life-saving surgery, his father didn’t survive, and passed away at 52 years old. Neil was 25, almost $1m in debt, and back to rock bottom. Fortunately, a successful career unfolded, but the death of his father encouraged him to later walk away from it to begin following his love for art, interiors, property and décor.

Upon being told that the Beverly Hills market was tough to penetrate and that he should think about suburban areas, his first deal was for $1m in the Hollywood Hills. Over 12 years, he has built a client base of celebrities, business personalities, several billionaires, and royalty from 3 nations.
After migrating between all the top firms in Los Angeles, he eventually realised that all of the above, gave him a very unique perspective on life and business. He also identified that all the top players and firms in LA were wholly focused on sales and numbers. Behind closed doors, everyone was the same, but sadly no one really seemed to care about their clients. This became the epicenter of Kensington & Beverly, his own firm that would focus on taking care of clients, their welfare, habitat, assets, and ultimately well-being of their family.

“After my experiences, disappointments, failures and minute successes; I unequivocally understand the needs of my clients. I will never do anything to comprise that. This is my one gift. My mission is to use this, to protect them, but get them what they need.”

Upon rescuing his dog, Nala, a Boxer-Ridgeback mix, Neil became best friends with Marc Ching, the pet wellness and animal welfare advocate. They quickly bonded due to their unique life experiences. They had major influences in each other’s lives and Neil became a board member and ambassador for Marc’s small rescue that housed only the worst-off dogs. This later became The Animal Hope & Wellness Foundation. In 2018, he split his time between real estate, and restructuring and re-staffing the foundation. In the same year, they wrote the bill to ban fur in Los Angeles, which was passed in 2019. Today, you can find Neil training at Lb4lb boxing gym, Rey Diogo Jiu-Jitsu, and playing one of his “3” guitars.


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