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Neil Rain Persad

Luxury Estate Broker

Direct Line : 310.709.1242

Email : neil@kensingtonbeverly.com

Available 24 hours

 

There are hundreds of brokers, and thousands of agents in Los Angeles.  Here is why our luxury boutique and brand is vastly unique and growing.

 

−   LOW VOLUME

−   PROPERTY VALUES OVER $3M

−   A WORLD CLASS PRESENTATION

−   OFF-MARKET OPPORTUNITIES

−   IN-HOUSE STAGING & DECORATING

−   A NETWORK OF LOCAL & EXCLUSIVE INTERNATIONAL BROKERS AND BUYERS.

 

Before opening the LA office in 2015, I spent years at other firms using an analytical background to identify the short-comings of luxury real estate representation.  After fine-tuning the process, I began implementing how to truly be the first firm in L.A. to break away from the mould.  Having recently sold the luxury Los Angeles homes of Mayor Garcetti, and top executives from Bad Robot, Sony, Warner Bros., Crackle, Dark Horse Entertainment, Xbox, Atomic Monster, the proof speaks for itself.  Big industry heavy-weights are putting their trust in me.  Here’s why:

 

LOW VOLUME:

Contrary to popular belief, an agent having many listings or sales is not a measure of how well you’ll be treated or how quickly your property will sell.  Presenting the very best version of your property for sale and getting the highest level of interest, and ultimately highest price, takes a lot more care and attention than the conveyor belt process.

An agent with 20 listings at a time, ranging from $3- $100m, will not have the availability to show, or the budget to market the lower listings.  With the focus on a small handful of properties at once, there is no conflict of interest, and all my time is spent preparing, marketing, staging, meeting prospective buyers around the world, and showing the property personally multiple times a day, every day.  My recent listing in Brentwood had 17 offers, was in escrow in 2 days, and sold for several hundred thousand over asking.  Previously, the listing sat on the market with a team of “top” agents for 2 years with little interest.

Similarly, I had a client spontaneously in town from London for the weekend and he wanted to see a $15m modern property within walking distance from the Beverly Hills Hotel (his main criteria).  There are few properties like it.  The “top” agent, who has sold many homes in the area, did not respond for 36hrs as he was “very busy and also had an event to attend.”  My client lost all interest and was on a flight back to London the next day.  Unfortunately, this is a very common occurrence in our community.  In another situation, a client who was in town from Beijing, had no interest in buying property at the time.  I showed him one of our $8m listings, and he bought it on the spot because it reminded of a house he used to frequent in his college days.

 

PROPERTY VALUES OVER $3M

Once the property goes to market, we all want it to sell quickly and for the highest price.  Introducing the low volume and exclusive price point model has proven its weight.  Our properties don’t stay on market very long, and often have multiple offers over asking.  It’s evident that a dilution of listings hurts sellers.  No one else has identified this.  It takes up time, resources, budget and availability.  Removing the lower price points makes me stand apart.  It removes unnecessary distraction so I can focus solely on preparing or selling a clients home.  Other than clients liquidating their smaller properties, my focus is not only on low volume to sell your property quickly, but property values over $3m to highlight all efforts on you.

 

A WORLD CLASS PRESENTATION

Luxury properties require a lot more than a website, drone video and a flyer.  Most of our luxury properties are sold via personal relationships, emails and calls made to prospective buyers and exclusive partners.  It is very much a personal Roladex venture. It involves going through an entire client list developed through decades of corporate roles, referrals, events, meetings and even chance encounters.  Each property also receives an extensive print, web and social media marketing campaign as well as the traditional distribution and syndication through the multiple listing system.

 

OFF-MARKET OPPORTUNITIES

Many of our high-end properties are matched off-market from a buyer to seller.  They never see the light of day and remain undisclosed for privacy.  I do not publicise nor share images on the site or online.  Signed N.D.A’s and exclusions lists are required by all prospective buyers.  Sellers in the $30m+ range prefer this route to avoid unnecessary solicitation and disruption to their private affairs.  I always encourage owners of properties under $20m to go to market for maximum exposure due to a much larger volume of available buyers.

 

IN-HOUSE STAGING & DECORATING

Further separating ourselves, all interior decorating, staging, photography and art are done in-house by skilled, unique and talented artisans.  Our properties are presented with style.  Rather than use the same design and staging firms as everyone else for the cookie-cutter look, our properties look lived in and have soul.  This allows prospective buyers to relate and is yet another crucial vehicle to sell the property quickly.

 

A NETWORK OF LOCAL & EXCLUSIVE INTERNATIONAL BROKERS AND BUYERS.

Kensington & Beverly are exclusive partners with Beauchamp Estates, the leading European boutique with the most impressive client list.  With offices in London, Cannes, Nice, Florence, Mykonos, Israel and New York, their footprint in the luxury high-end is untouched.  As their sole partner here in Los Angeles, our buyer referral network is unmatched.  Similarly, Glentree Estates in Hamstead represent buyers on London’s famed “Billionaires Row.”  In instances, there are a very small handful of buyers around the globe that can purchase certain properties.  Through my clients, these and other partnerships, I have the potential interest list covered.

Before opening our office in Los Angeles, we were referring buyers to L.A. agents from Europe and Asia.  It is well recognised that London is a hub for global luxury buyers.  Most buyers in L.A. have bought in the UK first and subsequently transition to Los Angeles.  Naturally the buyers enquiry for an L.A.  property begins there.  Some of the biggest properties ever sold in L.A. were buyers we referred to L.A. agents before setting up shop.  Rarely do the listing agents here have their own buyers at this level.

 

CLIENT/ BROKER LIFETIME RELATIONSHIP

Consider me a white-glove service whose core value is centered on benefiting the clients needs and goals.  I don’t just sell luxury property.  I take the time to learn who the clients are, where they came from, and where they plan to be in 10 years.  This helps me guide their purchases, investments and sales.  I will always advise you against bad purchases and advocate for the contrary. All of my clients have made incredible profits from my guidance, with no exceptions.

Areas of speciality are luxury property in Beverly Hills, Holmby Hills, Bel Air, Hollywood Hills, Los Feliz, Studio City, Brentwood, Santa Monica, Venice, and Malibu.  Some of my deals are negotiated and closed privately and off market for discretion.  Please call today for a complimentary evaluation.


Neil Rain Persad: Luxury Estate Broker

Tel : 310.709.1242

Email : neil@kensingtonbeverly.com

 

Available 24 hours

 

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